How Parasol Group, one of the UK's largest umbrella payroll companies (paying 8,000–9,000 contractors a week across a £800M operation), went from 104 missed calls per day to zero — and captured 73% more new business — by deploying Cloudax voice AI on its new-business line and replacing its legacy chatbot.
104 inbound calls were going unanswered every day. Coverage was limited to Mon–Sat 9am–5:30pm. A legacy chatbot wasn't driving enquiries. Then a major legislative change threatened to flood call volumes unpredictably, and training a new hire takes six weeks.
Cloudax deployed an AI voice agent on Parasol's new-business line and replaced the legacy chatbot with an AI-powered alternative — both handling calls 24/7, qualifying leads, answering FAQs, and booking follow-ups straight into Salesforce.
Every call answered, 24/7/365. Live agents freed up to focus on upselling and rapport rather than repetitive compliance questions. Parasol now has confidence that whatever volume comes their way, they can meet it. The technology is being extended across the wider Caroola Group.
"We have an instant employee — and if we need ten new employees, we can have that." — Steve Wortley, COO, Parasol Group.