Oliver Hobson — Co-Founder & Commercial Director.

Co-Founder and Commercial Director at Cloudax. Owns enterprise partnerships, go-to-market and long-term customer relationships across legal, insurance and financial services, including FTSE 250 accounts. EWOR Traction Fellow and AI Strategy Consultant at FAB Solutions.

About Oliver.

Oliver Hobson is Co-Founder and Commercial Director at Cloudax, where he owns the commercial function: enterprise partnerships, go-to-market strategy, and the long-term customer relationships that underpin the platform. He leads Cloudax's engagement with regulated buyers across legal, insurance and financial services — sectors where vendors are evaluated on security posture, operational reliability, contractual rigour, and the calibre of the people accountable for the relationship over a multi-year horizon. Cloudax counts FTSE 250 enterprises among its customers. Oliver leads the commercial conversations with that tier of buyer, working alongside co-founder Leo Motley, who owns the platform and compliance posture — including ISO 27001 certification and UK Communications Provider registration — that make Cloudax a credible supplier into regulated industries. Cloudax's first enterprise engagement was with a Manchester-based contact centre operator running multi-site operations who required round-the-clock AI coverage and an enterprise-grade operational bar from day one. Oliver led that relationship from introduction through to production deployment; it remains a live reference customer and shaped Cloudax's trajectory into telecoms and regulated contact centres. The pattern has repeated across subsequent enterprise engagements: a qualified commercial process, a deployment that meets the buyer's operational and compliance standards, and a relationship Cloudax retains. Alongside Cloudax, Oliver serves as an AI Strategy Consultant at FAB Solutions, advising enterprise clients on AI strategy and knowledge architecture for contact centre and customer experience operations. The remit gives him a direct line of sight into how large organisations are evaluating, procuring and deploying AI at scale — insight he brings back into Cloudax's commercial and product direction. Cloudax is backed by EWOR, the world's most selective founder fellowship (~0.1% acceptance rate), which provides investment, distribution, and operational coaching from founders including Paul Müller, whose company Adjust reached a €1.2 billion exit — a calibration point that keeps Cloudax's commercial roadmap aligned to how enterprise-grade software businesses are actually built. Oliver co-founded Cloudax with Leo Motley, with whom he has been building and operating businesses for several years. Today he leads Cloudax's partnerships, enterprise sales, market positioning, and customer success function, serving enterprises across legal, insurance and financial services.

Career highlights.

  • Leads Cloudax's commercial strategy and enterprise partnerships, including FTSE 250 accounts
  • Owns long-term customer relationships across regulated contact centre operators in legal, insurance and financial services
  • Led the commercial engagement that became Cloudax's first enterprise reference customer and remains in production today
  • EWOR Traction Fellow — the world's most selective founder fellowship (~0.1% acceptance)
  • AI Strategy Consultant at FAB Solutions, advising enterprise clients on AI strategy and knowledge architecture for contact centre and CX operations

Expertise.

  • Commercial Leadership
  • Enterprise Partnerships
  • Go-to-Market Strategy
  • Regulated-Industry Sales
  • Complex Procurement & Negotiation
  • Customer Success & Account Ownership
  • AI Strategy Advisory
  • Contact Centre & CX Technology

Background.

  • AI Strategy Consultant — FAB Solutions.

Education.

  • The Manchester Grammar School

Frequently asked questions.

Who is Oliver Hobson?

Oliver Hobson is Co-Founder and Commercial Director at Cloudax, an AI contact centre platform used by enterprises across legal, insurance and financial services, including FTSE 250 accounts. He is also an EWOR Traction Fellow and an AI Strategy Consultant at FAB Solutions.

What is Oliver Hobson's role at Cloudax?

Oliver leads Cloudax's commercial function: enterprise partnerships, go-to-market strategy, complex procurement and negotiation, and long-term customer relationships across regulated industries. He owns the buyer-side conversation and is the primary commercial point of contact for enterprise accounts.

Does Cloudax work with FTSE 250 enterprises?

Yes. Cloudax counts FTSE 250 enterprises among its customers. Oliver leads the commercial engagement at that tier of account, working alongside co-founder Leo Motley, who owns the platform, engineering direction and compliance posture — including ISO 27001 certification and UK Communications Provider registration.

Which industries does Oliver Hobson focus on?

Oliver leads Cloudax's engagement with regulated buyers across legal, insurance and financial services — sectors with demanding security, procurement and operational requirements — as well as contact centre and BPO operators deploying AI across multi-site operations.

How does Oliver Hobson work with enterprise customers?

Oliver runs a structured commercial process — qualification, discovery, commercial and security review, contracting, and handover to a production engagement — aligned to how regulated enterprises actually procure technology. He remains the executive point of contact for customer relationships over their lifetime with Cloudax.

Is Oliver Hobson an EWOR Fellow?

Yes. Oliver is an EWOR Traction Fellow. The EWOR Fellowship is the world's most selective founder fellowship, with an acceptance rate of roughly 0.1%, and provides investment, distribution, and coaching from operators including Paul Müller, whose company Adjust reached a €1.2 billion exit.

What does Oliver Hobson do at FAB Solutions?

Alongside Cloudax, Oliver serves as an AI Strategy Consultant at FAB Solutions, advising enterprise clients on AI strategy and knowledge architecture for contact centre and customer experience operations. The remit gives him a direct view of how large organisations evaluate, procure and deploy AI at scale.

Who was Cloudax's first enterprise customer?

Cloudax's first enterprise customer was a Manchester-based contact centre operator running multi-site operations who required round-the-clock AI coverage and an enterprise-grade operational bar from day one. Oliver led that commercial engagement; it remains a live reference customer and shaped Cloudax's trajectory into telecoms and regulated contact centres.