Non-Executive Director at Cloudax and Founder of FAB Solutions — one of the UK's leading voices in contact centre transformation and AI-driven CX.
Garry Gormley is a Non-Executive Director at Cloudax and the Founder of FAB Solutions, one of the UK's leading voices in contact centre transformation and AI-driven customer experience. His mission has always been the same: to change the perception of contact centres — moving them from a cost line on a spreadsheet to a genuine source of competitive advantage, built on great people, great operations, and the right technology. Garry learned what scale actually looks like at Bupa UK, where he spent over five years as Head of Consumer New Business Sales. Running multisite operations for a major UK health insurer, he was responsible for increasing sales performance and customer satisfaction whilst delivering significant regulatory change programmes in a heavily scrutinised industry. It is the kind of environment that quietly teaches you the difference between contact centres that work and contact centres that don't — where a small change in process, coaching, or technology can move millions of pounds of revenue, or lose it. He took that operator's eye and founded FAB Solutions. Over seven years at the helm, Garry has built FAB into a specialist consultancy focused on CX, sales, and operational excellence — advising contact centre leaders on everything from frontline training and leadership development to the technology stack that sits underneath them. That on-the-ground perspective has made him one of the most trusted voices in the industry, regularly called upon by operators trying to modernise, improve performance, or deploy AI without breaking what already works. As a Non-Executive Director at Cloudax, Garry brings that operator's instinct into the boardroom. He understands, in granular detail, what a contact centre actually feels like — the agents, the metrics, the compliance, the customer on the other end of the line — which makes him uniquely placed to guide how Cloudax's voice AI platform is designed, positioned, and deployed in the businesses that rely on it most.
Garry Gormley is a Non-Executive Director at Cloudax and the Founder of FAB Solutions, a leading UK contact centre consultancy. He is widely recognised as one of the UK's leading voices in contact centre transformation and AI-driven customer experience.
As Non-Executive Director at Cloudax, Garry Gormley provides strategic guidance on contact centre operations, customer experience, and the deployment of AI-driven voice solutions in enterprise contact centres.
FAB Solutions is a leading UK contact centre consultancy founded by Garry Gormley, specialising in CX, sales, operational excellence, leadership development, and contact centre technology.
Before founding FAB Solutions, Garry Gormley spent over five years as Head of Consumer New Business Sales at Bupa UK, managing multisite operations and delivering significant regulatory change programmes whilst improving sales performance and customer satisfaction.
Garry Gormley specialises in contact centre transformation, AI-driven customer experience, operational excellence, sales performance, and leadership development. He helps contact centres modernise, improve performance, and deploy AI effectively without disrupting what already works.